Slide 1
SWOT Analysis
[Company, product or project] · [Team] · [Month Year]
Edit: replace every [bracketed] text. Delete the slides you do not need.
Slide 2
How to run a SWOT in 30 minutes
Edit: keep the rules or write your own team rules here.
1
Set the question
One decision, one SWOT: [Should we launch X in market Y by Q3?]
2
Look inside
Strengths and weaknesses are things you control today: people, money, product, process.
3
Look outside
Opportunities and threats come from customers, competitors, rules and the economy.
4
Prove each point
3–5 points per box, each with a number or a source. No evidence, no point.
Internal Strengths · Weaknesses what you have now External Opportunities · Threats what may happen to you
2
Slide 3
SWOT analysis: [your question]
Edit: 3–5 points per box. Start each point with a fact or a number.
Helpful
Harmful
Internal
External
Strengths [What do we do better than others?] [Which resources do we own?] [What do customers praise?]
S
Weaknesses [Where do we lose deals?] [What is slow, costly or missing?] [What do customers complain about?]
W
Opportunities [Which trend helps us?] [Which customer need is unmet?] [Which rule or partner opens a door?]
O
Threats [What are competitors doing?] [Which cost or rule can hurt us?] [What may change in demand?]
T
3
Slide 4
Example: Harbor Bakery (fictional)
Edit: this is an invented example — overwrite it with your own facts or delete the slide.
S · Strengths Sourdough rated 4.8 by 1,200 local reviews Own oven: 900 loaves a day capacity Two cafés on busy streets
W · Weaknesses No online ordering 40% of sales in 3 morning hours One baker knows all recipes
O · Opportunities Offices nearby ask for catering Delivery apps take bakery partners Gluten-free demand is growing
T · Threats Flour price up 18% this year A chain bakery opens in spring Rent review in 9 months
4
Slide 5
From SWOT to actions: the TOWS matrix
Edit: write one or two concrete actions per box, each with an owner on the last slide.
Strengths (S)
Weaknesses (W)
Opportunities (O)
Threats (T)
SO · Attack Use strengths to win opportunities [e.g. sell our best product to the new segment]
WO · Improve Fix weaknesses to reach opportunities [e.g. add online orders before the season]
ST · Defend Use strengths to block threats [e.g. lock in loyal customers with a plan]
WT · Avoid Reduce weaknesses that threats hit [e.g. second supplier for the key input]
5
Slide 6
Compare two options side by side
Edit: rename the options, fill each cell, then write the verdict in one sentence.
Verdict [We choose Option _ because _. We will check it again on _.]
6
Slide 7
Summary and next steps
Edit: three takeaways on the left; every action on the right gets one owner and one date.
1
[Our biggest strength to use: ...]
2
[The weakness to fix first: ...]
3
[The threat to watch monthly: ...]
7