Document text
Website refresh · project brief
Owner: Digital team · Decision date: 6 November 2026 · Status: Draft for review
Outcome
Make the product story easier to understand and give qualified visitors a clear path to a working demo. Success is measured by completed demos, not page views.
Scope
In: homepage structure, product proof, demo hand-off and accessibility review. Out: brand redesign, pricing changes and the authenticated application.
Decisions needed
Approve the three-page information architecture; select the customer proof to publish; confirm the demo owner and response target.
Working agreement
The brief is the decision record. Tasks live in the project table. Changes to scope require an owner, a reason and a new decision date.
RACI
Workstream Owner Due State Decision
Information architecture Product 30 Oct In review Approve 6 Nov
Customer proof Marketing 3 Nov Draft Select 6 Nov
Demo hand-off Sales ops 5 Nov Not started Confirm 6 Nov
Next review: 6 November 2026 · Keep open questions in the decision log, not in side chats.
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